MOUNT PLEASANT, SC (May 8, 2006) - Nationally recognized plaintiffs' firm, Motley Rice LLC, recently received accolades from the South Carolina Public Relations Society of America (SCPRSA) and the Legal Marketing Association (LMA) for several marketing initiatives. The firm was awarded both a Your Honor Award and Mercury Award of Merit for its firm brochure, and a Silver Wing Award of Merit for the firm's aviation litigation brochure.
The Your Honor Awards is the longest running annual national award program recognizing creativity, effectiveness, quality of execution, return on investment, and overall excellence in legal marketing. Motley Rice was recognized with a first place award for its firm brochure at LMA's 20th annual conference held in Chicago on March 9, 2006. The firm brochure, produced together with Gil Shuler Graphic Design, was recognized for its bold departure from traditional brochures in both design and content and was praised for awareness of its audience and the equal attention paid to both educational information and firm capabilities.
The South Carolina PRSA Mercury Awards competition is open to anyone in the communications or public relations field in South Carolina. Entries are judged based on purpose, growing scope, research, planning and execution, budget, creativity and goals achieved. Awards were announced at the SCPRSA 2006 Mercury Awards banquet held at the Columbia Museum of Art on April 6, 2006. The firm brochure was presented with a Mercury Award of Merit in the "Marketing Business to Business" category, while the aviation litigation brochure received the Silver Wing Award of Merit in the "Brochures - Fewer than 16 pages" category.
